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COVER BEHIND COVERT MARKETING
In the literature, Covert Marketing is known by different names, such as secret, under the radar, masked, buzz,…
Street Marketing
Street marketing is a powerful unconventional marketing tool adapted from being used on the streets that has…
Integration of Machine Learning into Marketing Automation
Technology integration is not an event. Instead, it has itself become an integral part of our lifestyle. In…
MARKETING AUTOMATION: THE ROLE OF AUGMENTED REALITY IN MARKETING
A boy of seven in Mumbai stood awestruck at the image of the man standing on stage delivering the speech. Miles…
THE THEORY OF DEBRANDING
The Theory of Debranding_Jyotisman Kashyap Sharma_IIM Shillong Through the span of the most recent years, you may…
Rise of Experiential Marketing in India
Confucius, the great Chinese teacher and philosopher once quoted “I hear and I forget, I see and I remember, I do…
THE DOCTOR KAKU
Kaku, you always manage to bring beautiful flowers, where do you get these from? I know you must be roaming all…
Big-B at his creative best to mark the ICC Champions Trophy semifinals ‘2017
The veteran actor Mr. Amitabh Bachchan very creatively expressed his feels on the semi-final results of ICC…
Gorakhpur Tragedy – What led to death of 63+ childrens in BRD?
At least 70 kids have died over the course of 5 days at the Baba Raghav Das Medical College hospital in Gorakhpur,…
Madame Tussauds brings Madhubala back to life
Wait, what! Did you recognize that the Asian nation is ready to induce its terribly own version of the gentlewman …