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Street Marketing
“Marketing is essentially involved in outward communication, in promoting the corporate goals of the company it is…
Disruptive Marketing
“Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine…
ERA OF CHANGE FROM MASS CUSTOMISATION TO PERSONALISATION:
ERA OF CHANGE FROM MASS CUSTOMISATION TO PERSONALISATION: “Don’t find customers for your products; find products…
Disruptive Marketing
What is disruptive marketing? Disruptive marketing is the name given to the emerging customer centric marketing…
COVER BEHIND COVERT MARKETING
In the literature, Covert Marketing is known by different names, such as secret, under the radar, masked, buzz,…
Street Marketing
Street marketing is a powerful unconventional marketing tool adapted from being used on the streets that has…
Integration of Machine Learning into Marketing Automation
Technology integration is not an event. Instead, it has itself become an integral part of our lifestyle. In…
MARKETING AUTOMATION: THE ROLE OF AUGMENTED REALITY IN MARKETING
A boy of seven in Mumbai stood awestruck at the image of the man standing on stage delivering the speech. Miles…
THE THEORY OF DEBRANDING
The Theory of Debranding_Jyotisman Kashyap Sharma_IIM Shillong Through the span of the most recent years, you may…
Rise of Experiential Marketing in India
Confucius, the great Chinese teacher and philosopher once quoted “I hear and I forget, I see and I remember, I do…