India initiates during COVID-19
The forced lockdown due to COVID-19 outbreak has made some serious impact on the ecosystem and financial capabilities as a whole. But one truly has said that “Businesses cannot be successful when the society around them fails”
Here come the heroes who makes the impossible possible and take responsibility for what is happening around. To name a few:
American Express India has pledged Rs. 9 Crores towards the support of funds and companies that are helping in the battling with the COVID-19 epidemic. They have also partnered for an initiative called, ‘Hunger Heroes’ that will help distribute dry ration and essential supplies to the families of 10,000 food delivery riders, severely impacted by the pandemic. A recent partnership with Samhita (“Collective Good Foundation”) is also enabling them to acquire PPE kits and other essentials for frontline healthcare & Sanitation workers and Isolation Kits/ beds for hospitals to support Health Infrastructure in National Capital Region, Mumbai, Bangalore and Pune.
Modelez India in total has donated over 140 tons of Chocolates, Biscuits and Beverages to India FoodBanking Network (IFBN) across 20 cities. The company is also donating dry ration kits to support over 8600. Not only the employer but even the employees of the company have donated 110,000 meals to the poor and needy through the Akshaya Patra Foundation, through employee giving initiative.
Quaker Oats, a by-product of the PepsiCo India will provide over 1 lakh meals to doctors, nurses and healthcare professionals working tirelessly in COVID-19 specialty hospitals across New Delhi. The meals will be provided by installing Quaker Oats vending machines in leading government hospitals which are All India Institute of Medical Sciences (AIIMS), Dr. Ram Manohar Lohia Hospital, as well as at Indian Council of Medical Research (ICMR).
Legrand India has been providing necessary PPE kits which include Masks, gloves, doctor’s suit, goggles and sanitizers to the designated health authorities in Tamil Nadu and Kerala. The team has enabled support through its electrical products such as protection devices, wiring devices and UPS for hospitals and healthcare facilities countrywide.
Mankind Pharma has been supporting the community and frontline workers too at these difficult times. The company has stepped up and offered Rs. 1 lakh aid to Akshay Kothawale who is a auto rickshawala in Pune where he has been feeding 400 people with money saved for his marriage. Besides producing affordable medicines, it has donated ventilators, PPE kits and medicines to the states.
Looking at the above example, CRS in India has come a long way. By owning accountabilities at these tough time they have been a perfect example of the proverb that tough times never last, tough people do!!