Browsing Tag

Strategy

SC Verdict on Triple Talaq

It was both a little bemusing and relating to watch the hype over a Supreme Court judgment on triple talaq. Bemusing, because it has taken India 70 years to challenge a regressive practice that has long been outlawed in over 20 Muslim…

Customer Retention Optimization

“Please note this call may be recorded for quality purposes….Thanks for calling. After the beep, kindly rate your experience with us from 1 to 5, 5 being best” We recollect hearing the cassette speak when we dial the customer service…

How did it help….Research with Strategy?

Brands are designed with purpose and exist by earning the love and trust of the customers over time. Each time a customer picks up a pack off the shelf, the visual properties of the brand serve as symbol of the promise the brand has made to…