Do you know the Brand Food of India?

We all like Brands, we have been talking about Branded things. We love to wear branded clothes, shoes; carry branded jewelry & how can I forget cell phones; everybody loves & wants iPhone. Now here comes the most important thing without which you can’t live – THE FOOD. We all would like to have dinner in 5Stars, 7Stars, Haldirams, Leela Hotel, The Taj Hotel, Pizza Hut, Burger King isn’t it, including me. If you go there & I wish you soon take your family-friends their & give a treat. But think once what you’ll order? The thing which everybody loves or the thing that you like? Will you order French Salad, Spanish Salad or your order will be Punjabi Food, Chinese Food, Indian Thali?

Would you order Khichdi? No. I will too never order Khichdi. Is this the Food I’ll get it served for my family, friends & relatives? Why not its a Brand? It’s a Brand India Food, why not, after all, we love to BRANDED?

Yes, you heard t right KHICHDI is India’s Brand Food, this was announced by Food Processing Minister Harsimrat Kaur Badal at the curtain-raising event in Delhi on November 1. She said,“Khichdi is the wonder staple food of India and is considered the healthiest prepared food in India and it is being eaten across length and breadth of India by rich and poor”.

Over 800 kg khichdi, a traditional Indian dish relished by both the rich and poor, will be prepared live on November 4 at the World Food India event here in a bid to create a world record and popularise it as a Brand India food globally.

Khichdi – prepared using rice, pulses, coarse cereals and spices – has been selected as a Brand India food because it symbolises the country’s unity in diversity. A giant ‘kadhai’ (frying pan) of the capacity of 1,000 litres and 7 feet in diameter will be used for slow steam- cooking of more than 800 kg khichdi.

 The khichdi will be prepared by renowned chef Sanjeev Kapoor, who has been roped as the brand ambassador of the Great India Food Street for the three-day event starting November 3, being organized by Food Processing Ministry along with CII.


Khichdi symbolizes India’s great culture of unity in diversity at its best. Therefore, Khichdi has been selected the Brand India Food, she added. The cooked khichdi will be distributed to about 60,000 orphan children as well as guests present at the event. The khichdi will also be distributed to the Heads of Foreign Missions in India along with the recipe. Brand India Khichdi’s ingredients and the recipe will be popularised by Indian Foreign Missions throughout the world.

The government will ensure that Khichdi is available in restaurants and kitchens around the world, an official statement said.

Hope now you know our KHICHDI is healthy as well as Brandy. Now there is no reason to hate it. If you still hate it means you are not in love with iPhone – Apple 🙂 🙂

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