For some executives, it’s about technology. For others, digital is a new way of engaging with customers. And for other still, it represents an entirely new way of doing business. None of these definitions is necessarily incorrect. But such diverse perspective often trip up leadership teams because they reflect a lack of alignment and common vision about where the business need to go. This often result is piecemeal initiative or misguided efforts that lead to missed opportunities, sluggish performance, or false start.


Some course is include i.e. digital marketing….

In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing is that involves the use of channel and methods that enable an organization to analyse marketing campaigns and understand what is working and what isn’t – typically in real time.

Digital marketers monitor things like what is being viewed, how often and how long, sales conversions, what content works and doesn’t work, etc. While the internet is , perhaps, the channel most closely associated with digital marketing, other include wireless text messaging , mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc.

Why digital marketing is important…..

Digital media is so pervasive that consumers have access to information any time and place they want it gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know digital media is an even- growing source of entertainment, news, shopping and social media friends relative, peers etc., are saying as well. And they are more likely to believe them than you people wants brands they can trust companies that know them. Communications that are personalized are relevant offers tailored to their needs and preferences.



Manage customer relationship across all channels…

Digital marketing and its associated channels are important- but not to the exclusion of all else. It’s not enough to just know your customers. You must know them better than anybody else so you can communicate with them where, when and how they are most receptive to your message. To do that, you need a consolidated view of customer preferences and expectations across all channels- web, social media, mobile, direct mail, point of sale, etc. Marketers can use this information to create and anticipate consistent , coordinated customer experiences that will move customers along in the buying cycle. The deeper your insight into customer behavior and preferences, the more likely you are to engage them in lucrative interactions.


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